You’ll be scored based on the following key areas

Lead management

How do you track sources of all your high-quality leads, if you work with third-party media partners, how do you then segment your leads based on their engagement with specific content topics?

Nurturing & campaigns

Do you have a process in place to follow up with leads who download gated content, or what about having any automated nurtures set up based upon lead behaviour?

Strategy & content

Do you personalise your marketing messages based on lead data, and do you have content to fit every stage of your leads' progress through the funnel?

Sales & marketing alignment

Do you collaborate with the sales team to ensure alignment on lead quality and follow-up strategies? 

How it works

This quiz was designed to be easy, yet effective in identifying areas of improvement with your lead nurturing activities.

Answer 37 yes/no questions

These questions help us to identify your key strengths and weaknesses for more accurate results.

Receive your results

Once you have finished, your answers are then pumped through an algorithm to produce your final score.

Action steps

Based on your score we will provide practical next steps for you to take to improve.

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