You’ll be scored based on the following key areas

Lead management

How do you track, organize, and manage your leads including data quality, segmentation, and follow-up processes to ensure consistent follow-up. 

Nurturing & campaigns

Do you have a process in place to follow up with leads who download gated content, or what about having any automated nurtures set up based upon lead behaviour?

Strategy & content

Do you personalise your marketing messages based on up-to-date lead data, and do you have content to fit every stage of your leads' progress through the funnel?

Sales & marketing alignment

How clearly are marketing and sales aligned on what defines a qualified lead, how it is handled, and how follow-up is prioritised?

 

How it works

This diagnostic is designed to be quick to complete while giving you a tailored view of how your lead nurturing is performing and where to focus next.

 

Answer 37 yes/no questions

These questions are designed to pinpoint your key strengths and gaps, so your results are accurate and actionable.

 

Receive your results

Once you’ve finished, your responses are automatically processed to generate your final scores for immediate answers.

 

Action steps

Based on your score, we’ll outline focused, practical actions you can take to improve your results.

 

Set aside about 5 minutes

Grab a cuppa and answer quick-fire 'yes' or 'no' questions to receive your lead nurturing score with personalised recommendations.

It's FREE

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